Congratulations on your new product or service launch—what an exciting milestone for your business! As you prepare to make this launch a resounding success, it’s crucial to craft an action plan that stands out and grabs your audience’s attention.
Despite your best efforts with social media posts, in-person meetings, and a well-thought-out marketing strategy, your launch could still fall flat if it doesn’t spark interest. It might be time to consider a fresh approach. Promotional products offer a creative and impactful way to capture attention. In fact, 85% of people who receive a promotional item from a company end up doing business with them (PPAI).
Here’s how DollarPromo can help you leverage promotional products to create buzz and drive sales for your launch:
Generate Public Excitement
Creating excitement around your launch is essential. Promotional products can serve as tangible reminders of what's coming. When consumers receive an item they can use, it not only keeps your launch top of mind but also encourages them to share the news with others.
For example, if you're a sparkling water company introducing a new flavor, consider sending branded water bottles to loyal customers. Invite them to visit participating grocery stores for a taste of the new flavor, making the water bottles a practical, portable advertisement.
Plan for Future Tradeshows
While remote work and virtual events may be prevalent now, in-person tradeshows will eventually make a comeback. Start planning for these events by researching upcoming shows where you can showcase your product or service. A well-designed booth with strategic promotional items can attract attention and engage potential customers.
Imagine a gym launching new workout classes. Handing out branded pedometers or calendars with class schedules at a tradeshow can inform attendees and keep your new offerings front and center.
Use Direct Mail to Spark Interest
Building anticipation is key. Send a promotional item directly to your existing clients to generate curiosity. For instance, if a music store is now offering private guitar lessons, mail a branded guitar pick along with details of the new service. This personal touch can build excitement and prompt clients to sign up.
Host a Promotional Giveaway
A well-executed giveaway can effectively pique interest in your new product or service. Ensure the giveaway aligns with what you're promoting. For example, a pet store launching custom dog collars and leashes could partner with a local animal shelter to offer a free goodie bag with treats, a branded bandana, and a discount coupon for new pet adopters.
Launching a new product or service is a thrilling time for any business. By incorporating creative promotional products into your marketing strategy, you can create memorable experiences that captivate your audience and build anticipation. If you're planning your launch strategy, contact DollarPromo today—we have a vast array of product ideas to help you generate excitement and ensure your launch is a success.
