You don’t need to be in the promotional products industry to recognize their profound impact on marketing efforts. As one of the most effective advertising mediums across all demographics, promotional products offer a reliable way to connect with target audiences. Beyond the obvious financial benefits, these tangible giveaways are packed with fascinating details that can set you apart and enhance your brand awareness.
Here are some compelling facts about promotional products:
- Eight in 10 consumers own between one and 10 promotional products.
- Fifty-three percent use a promotional product at least once a week.
- Six in 10 keep promotional products for up to two years.
- Only one in five will discard an unwanted promotional product.
- Before receiving a promotional product, 55 percent of individuals had already engaged with the advertiser. After receiving one, 85 percent did business with the advertiser.
- Bags generate nearly six thousand impressions, more than any other promotional product.
- Thirty-one percent of consumers own a promotional bag.
- Bags have one of the lowest costs per impression of any promotional product.
- The first known promotional products, commemorative buttons, date back to 1789.
- Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
- Forty-eight percent of people would like to receive promotional products more frequently.
- Consumers keep promotional products for an average of 6.6 months.
- Sixty-nine percent of people would pick up a promotional product if they found it useful.
- Sixty-three percent of consumers pass along promotional products they no longer want.
- Eighty-nine percent can recall the advertiser of a promotional product they received in the last two years.
- Ninety-one percent of people have at least one promotional product in their kitchen, 74 percent in their workspace, and 55 percent in their bedroom.
- Seventy-seven percent say usefulness is the primary reason for keeping a promotional product, with health and safety items, computer products, and writing instruments ranking highest.
- The top buyers of promotional products include those in education, finance, non-profit, healthcare, and construction sectors.
- Wearables are the most popular product category, followed by writing instruments, bags, calendars, and drinkware.
- The first promotional product tradeshow took place in 1914 with 32 exhibitors.
- Women are more likely to own bags, writing instruments, and calendars, while men more often have shirts and caps.
- Logoed mugs are more effective than radio and television spots for advertising recall; 57 percent of people remember the advertiser on a mug compared to 32 percent for radio and 28 percent for TV.
- Including a promotional product in your media mix can boost the effectiveness of other media by up to 44 percent.
- Promotional products can generate up to 500% more referrals from satisfied customers compared to just an appeal letter.
These impressive statistics highlight the power of promotional products in enhancing brand visibility and customer engagement. If you’re interested in exploring how this cost-effective marketing strategy can expand your brand’s reach or simply want more intriguing facts, don’t hesitate to contact us!
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