As we step into 2024, Generation Z is maturing rapidly. This cohort, born between 1995 and the early 2010s, now has its eldest members nearing 30 years old. It’s highly likely that you’re already working alongside individuals from this dynamic generation.
If your goal is to effectively market to Generation Z, it's crucial to understand who they are and what drives them. Fortunately, we have valuable insights to help you connect with this influential group.
Who Is Generation Z?
Generation Z includes those born between 1995 and 2010, making them between 14 and 29 years old today. This generation has grown up in a world dominated by the internet, where social media is second nature. Their lives have been shaped by the digital revolution, impacting not only how they communicate but also how they make purchasing decisions.
A key distinction to keep in mind is that Gen Z doesn’t appreciate being lumped together with Millennials. Unlike Millennials, who are often swayed by influencer marketing and direct-to-consumer brands like Warby Parker and Dollar Shave Club, Generation Z considers themselves informed and values-driven consumers. They are drawn to brands that align with their personal values, particularly those with a focus on environmental sustainability and social responsibility. Even though many in this generation are not yet of voting age, they express their beliefs through their purchasing choices, "voting with their wallets."
Despite their discerning nature, Generation Z is still attracted to promotional products. Here are some items that resonate well with this younger audience:
Phone Accessories
Generation Z is deeply connected to their smartphones, perhaps even more so than Millennials. This generation is sometimes dubbed the "TikTok Generation" due to their heavy usage of the app and their general reliance on smartphones. Offering phone accessories as promotional items is a smart way to catch their attention. Products like PopSockets, phone grips, chargers, stick-on wallets, and special camera lenses are likely to be well-received, as they enhance their already integral mobile devices.
Eco-Friendly Products
Core values matter greatly to Generation Z, especially when it comes to environmental issues. This generation gravitates towards brands and products that demonstrate a commitment to sustainability. By offering eco-friendly promotional items, you can not only provide appealing freebies but also convey that your brand shares their values. This alignment can foster a deeper connection with Gen Z consumers.
Smart Tech Products
As the most connected generation, Gen Z has a strong affinity for the latest technology. For them, cutting-edge tech products are a symbol of status and identity. However, to make an impact, it’s essential to choose tech items that are not just trendy but also unique. Wireless Bluetooth headphones, portable speakers, wireless chargers, or tech gadgets with innovative features are sure to grab their attention.
Patches and Pins
Generation Z loves to express their individuality, often through fashion and accessories. They tend to be less brand-conscious than previous generations, instead focusing on items that reflect their personality and values. Promotional patches and pins with bold, eye-catching designs—especially those that carry a social or political message—can be a hit with this generation, who are eager to share their style on social media.
Unisex and Inclusive Clothing
Inclusivity is a cornerstone value for Generation Z, and this is reflected in their fashion choices. They prefer unisex or gender-neutral apparel, which presents an excellent opportunity in the promotional space. Rather than offering multiple styles, consider providing a single unisex tee available in a wide range of sizes to ensure everyone feels included.
When marketing to Generation Z, authenticity is key. They want brands that allow them to stay true to themselves. Curious about more products that appeal to Gen Z? Reach out to us today!
